Lincoln Christian Cross Country has had a long standing of excellence and a winning tradition. In 2016, both the men and women’s team won state and the men’s team captured their third straight championship. Looking to take their tradition a step further, Lincoln commissioned us to put together a customized branding for their cross country team.
The task was to incorporate the Florida red and Vegas gold colors into a bold, collegiate design. The heavy LC serif logo mark was our key inspiration in creating this alternate branding. The letters “XC” are well known in representing cross country and were the key to making the unique design. The letters are boldly inlaid into a shield which shape draws similarities from the traditional Christian crest. Without using the LC logo mark, the words Lincoln Christian stretch across the shield in block serif lettering. A heavy stroke outlines the design polishing off a traditional sports logo.