In tribute to the NBA’s All Star Skills Challenge, Cox Communications was looking to expand their on court promotion during games with the Oklahoma City Thunder. Needing a promotion that helped communicate their high speed internet and speed of service, the Cox High Speed Skills Challenge was created.
Requiring a heavy sports style branded look, it was appropriate to play off of several elements you may find familiar with NBA logos. Shield, basketballs and heavy borders. Streaks of light flow through the environment tying into Cox Communication’s high speed service. A double entendre to the challenge and service provider. 3D modeled assets mimic the physical props used in the on court promotion as well as a league accurate basketball goal.
The client was so happy, they wanted to use the shield/logo design for print purposes.