© 2019 · Slick Engine LLC

Project

Partnering with the Oklahoma City Thunder, Anheuser Busch has long been the official beer sponsor for the NBA team. Since Bud Light is the top selling beer at the Chesapeake Energy Arena, it made sense to push the American favorite to the forefront of their sponsorship.

Strategically placing their presentation towards the end of halftime, the sponsorship would do a full in-arena take over as the first half game highlights would play. A friendly reminder to grab your favorite Bud before entering the third quarter.

Tackling this project posed some challenges in photo realism. Anheuser Busch is proud of their brand and expects the utmost integrity to their products. Condensation and small ice cubes were a real sell to make this bottle feel like it was freshly pulled out of the ice chest. The only true way to enjoy this American beverage.

Client

Anheuser Busch
Bud Light

Disciplines

  • Motion Design
  • After Effects | Cinema 4D | Illustrator